In the case of cost per mille/click, the publisher is not concerned about whether a visitor is a member of the audience that the advertiser tries to attract and is able to convert, because at this point the publisher has already earned his commission. This leaves the greater, and, in case of cost per mille, the full risk and loss (if the visitor cannot be converted) to the advertiser.
As you probably guessed, the scale of strategies behind promoting Clickbank products is much larger than the ClickBank itself. One thing you must understand is the fact that you need to choose your strategy based on the product, not what you know. Every product has a different audience and every audience requires a different approach, that’s why if you want to become a super affiliate on Clickbank, you need to learn these different strategies and choose the right one based on what you promote.