Cost per action/sale methods require that referred visitors do more than visit the advertiser's website before the affiliate receives a commission. The advertiser must convert that visitor first. It is in the best interest of the affiliate to send the most closely targeted traffic to the advertiser as possible to increase the chance of a conversion. The risk and loss are shared between the affiliate and the advertiser.
Affiliate marketing currently lacks industry standards for training and certification. There are some training courses and seminars that result in certifications; however, the acceptance of such certifications is mostly due to the reputation of the individual or company issuing the certification. Affiliate marketing is not commonly taught in universities, and only a few college instructors work with Internet marketers to introduce the subject to students majoring in marketing.
As you probably guessed, the scale of strategies behind promoting Clickbank products is much larger than the ClickBank itself. One thing you must understand is the fact that you need to choose your strategy based on the product, not what you know. Every product has a different audience and every audience requires a different approach, that’s why if you want to become a super affiliate on Clickbank, you need to learn these different strategies and choose the right one based on what you promote.