Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include organic search engine optimization (SEO), paid search engine marketing (PPC – Pay Per Click), e-mail marketing, content marketing, and (in some sense) display advertising. On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partner.
As an affiliate, all you have to do is sign up for a ClickBank affiliate account and then start browsing their marketplace which lists all the available products from their partner vendors. Once you find a good product (we’ll get into that in a moment), ClickBank will give you a unique “affiliate link” that points to the vendor’s sales page. All you have to do then is make people buy through that link. You earn a commission for any sale made through your affiliate links.
Direct linking: This means you’ll send people directly to the vendor’s sales page. This used to work well and still does in some rare cases but most of the time, it’s not recommended to go down that route. You need to “warm up” your visitor first before sending them to the offer page. Unfortunately, because this is the lazy man’s route, a lot of people choose it.
Cost per action/sale methods require that referred visitors do more than visit the advertiser's website before the affiliate receives a commission. The advertiser must convert that visitor first. It is in the best interest of the affiliate to send the most closely targeted traffic to the advertiser as possible to increase the chance of a conversion. The risk and loss are shared between the affiliate and the advertiser.
If you’re the vendor, then you create your own product and set it up using Clickbank’s system. They then list your product in their marketplace so that tens of thousands of affiliates can see you. They handle the tracking using unique tracking links and cookies so they know exactly where the sale came from and credit the referring account accordingly.
Very informative article. It reminds me a friend of mine who is an experienced web designer. He get usual gigs from a few agencies he’s been working with. And that allows him to travel the world and earn money. He told me in the last two years he’s been living on AirBnb visiting more than 30 cities. But what I want to ask is that kind of lifestyle and always working from home might make you feel cut off from the world. What do you do on this? Maybe it’s some food for thought.
Most businesses require startup fees as well as a cash flow to finance the products being sold. However, affiliate marketing can be done at a low cost, meaning you can get started quickly and without much hassle. There are no affiliate program fees to worry about and no need to create a product. Beginning this line of work is relatively straightforward.
Michael, there are literally hundreds of thousands of niches and sub niches. So it really is hard for me to pinpoint one for you. If you are just starting with ClickBank (or affiliate marketing in general) I’d find a very small niche, preferably one that you have some experience with or know a little about. That last part is not necessary but it helps you keep going in the beginning when it’s hard to see any success.
The problem with affiliate marketing, like many other home business options, are the so-called gurus and get-rich-quick programs that suggest affiliate marketing can be done fast and with little effort. Odds are you've read claims of affiliate marketing programs that say you can make hundreds of thousands of dollars a month doing almost nothing ("Three clicks to rich!"). Or, they suggest you can set up your affiliate site, and then forget it, except to check your bank deposits.
Hi Lashay, I just discovered your website, it’s wonderfully informative and hopefully exactly what I need to help make some extra money in my down time. I was wondering if you have any tips or if you could direct me to some of your videos that might already address my situation. I already have a full time job, but for the most part I’m still in need of additional earnings. What advice do you have for someone like me who would mostly be available during evenings to make some decent money working from home? I appreciate anything you think will help, thank you!
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Affiliate marketing is commonly confused with referral marketing, as both forms of marketing use third parties to drive sales to the retailer. The two forms of marketing are differentiated, however, in how they drive sales, where affiliate marketing relies purely on financial motivations, while referral marketing relies more on trust and personal relationships.